1. Who I Am- My name is Nicole Kone and I am a sophomore at the University of Florida. I am an Economics and Sustainability Studies double major. I believe my strengths to be my charisma and my sense of humor. I usually can make people laugh quite easily, which makes people tend to feel as though they connect with me early on. My aspirations are to help save the world, become an environmental lawyer, and make a difference in the fight against climate change. I see the solar powered phone charging case playing a role in my life by being a step in the right direction of making changes that will help the environment.
2. What I Am Offering To My Customers- My product will satisfy the unmet need of an easy transition into renewable energy in everyday life. The case will be affordable and customizable, making it an appealing product on its own. I am providing customers a phone case they will already want, that also helps save the world.
3. Who I’m Offering To- My customers will be people who have phones, want a phone case, and especially those who want to help the environment. While I think that environmentalists and people already make a conscious effort will already buy this case, the case’s customizability and affordability will be a huge draw for customers who are just in the market for a new case.
4. Why They Care- The truth is, for my product, customers do not need to care about the environment. Those who care about protecting their phone, or having a portable charger will be on board to buy my product by themselves. The charging capabilities and design of the case in itself will encourage people to spend their money on the case. The added plus is helping the environment, which may also be the draw for other people.
5. My Core Competencies- What sets me apart from everyone else is my background in both economics and sustainability. For that reason, my knowledge and planning for my product is specifically geared to help the environment AND generate income.
I truly believe all of these elements fit well together. With my desire to help save the world, the amount of potential customers, my unique product, and my unique background all fit together in a way that makes me believe in my product and pitch. I believe that no part of my business concept is weak because I truly do not believe that there are people actively working against the environment.
Hey Nicole, Great job on this post! With your interest in becoming an environmental lawyer, it’s great that your product involves something you are passionate about. I like how you mentioned that people who do not care too much about the environment can still benefit from your product because of the phone case’s customizability and affordability. I think you are on to something with this product, Great Job!
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ReplyDeleteHey Nikki, I think you're on the right track here and, as I've mentioned before, I really like your idea of a solar case. I also think that all your components of the "napkin" fit really well together (your skills, customers' needs, and competencies). I think the fact that you're becoming an environmental lawyer will really help your idea flourish as they are relater to each other. Keep up the great work!
ReplyDeleteHey there Nikki, I really enjoyed this post. Your personal connection to this issue, what with it being connected to your own personal aspirations is really useful. Having a product that you actually care about definitely shows when you are marketing and pitching it to others. Your background in sustainability is going to really aid in the creation of the product as well.
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