Who: Through my interviews, I became more aware of people who do not fall within my boundary. I spoke with a 52 year old male who felt that a solar power phone case charger would not benefit him. He felt that his time spent inside an office building, with few windows, would not benefit from using the charger. He said it would be much easier for him to just plug his phone into the wall, as he also doesn’t pay the electric bill. Also, those without cell phones, such as those who are too young are can’t afford them, will not benefit from this opportunity.
What: This need is important and pressing, as our shift towards renewable energy could help save the climate crisis. Not everyone may feel as though this opportunity is important or urgent, but it’s benefits will be reaped by the world.
Why: The needs of those who fall within the boundary are not too different from those who fall outside of it. The people outside of the boundary may feel that solar power and renewable energy are not effective transitions for their lives. Although, their want to save the planet may be the same.
Inside the boundary
Who is in: All people who feel they can make the switch to solar charging without making their lives harder.
What the need is: To provide an easy transition into solar and renewable energy in everyday life.
Why the need exists: Because we need to try and save the planet by making changes wherever we can. This opportunity allows us to do so by providing an easy way to use solar energy.
Outside the boundary
Who is not in: Anyone who feels content with the state of our climate crisis, does not have a phone or frequent access to sunlight.
What the need is not: This phone charger will not repair the damage done to the planet or save us from climate change.
Alternative explanations: This phone charger would be helpful for many people and has positive benefits, but would be a transition for many people’s daily lives.
Hey Nikki. I agree with you that the interviews really helped me open my eyes to the opposing side of my idea as before I believed that it was ultimately necessary for everyone. I think that it's important that we consider both sides of the story and reach out to people that are "outside the boundary." Really enjoyed the example about the 52 year old man who worked in a closed off environment and that the charger would be an inconvenience to him. Great post!
ReplyDeleteHello there Nikki, first things first, I loved that you spoke to a wider range of people. Seeking out the opinions of people in different generations and finding out their priorities so you can market to a wider range of people is smart. The results are fairly surprising, as older generations do tend to be more hesitant towards change. Keep up the good work!
ReplyDeleteHello Nicole,
ReplyDeleteI really enjoyed reading your post because while it is easy to think that everyone would be interested in a product for their phone that would benefit the environment, your post showed how that might not actually be the case. Like you said, many people either don’t spend much time in the sun or just do not have a phone so it was nice to see that you pointed that out, great job!
Hello Nicole, I liked that you took on the challenge of speaking with someone far out of your range of prototypical customer. I think he mentioned some good factors to think about because like he mentioned he spends the majority of his time in an office so a solar power phone case wouldn't be useful to him. I also think there are a lot of people who fall in this category because many people work inside and wont have access nor the time to use solar energy to charge their phone.
ReplyDelete