Figuring Out Buyer Behavior No. 2

Each of my interviews were college sophomores of both genders.

The first student I interviewed was a male sophomore who I sat next to on the bus to my 9:35 class. I asked him how he feels about the environment and he told me he was actually a sustainability studies major. I explained my idea to him and he said that he would definitely be interested in purchasing it if it came to be. He said if I could make it stylish and affordable that would be the best way to get others, who may not care as much about the environment to make the purchase as well.

The second person I interviewed was a male in my class that I do not normally sit next to. He essentially said that if the case was “cool” and not “really expensive” he would be interested in buying it, but wouldn’t necessarily give up the case he has now. I understand this but I think that once the case people already have breaks, they would be likely to buy my product as a replacement. Who wouldn’t want a portable charger attached to their case?

My third interview was a female student who I met at a sorority event. I asked her what the most important part of buying something new is. She said she thinks about the convenience and style it adds to her daily life. For this reason, I think that she would be an ideal candidate for a stylish, portable charging case.

Through these interviews, I learned that as long as my product is as cute and affordable as I envisioned it to be, it will be a great success amongst students. I also learned that students place much more of an emphasis on their shopping wants and needs than I had previously expected, meaning that my product will most likely have great sales in this demographic.