Final Reflection

1) Reading through all of my blogs post for this semester made me feel really accomplished and proud of all the work that I have done. There were assignments that I dreaded, such as the interviews of my friends and strangers, and assignments that showed me new things, such as my "Secret Sauce." Not to mention, doing an elevator pitch three times made elevator pitches go from my least favorite assignments to something I could do in my sleep.

2) What sticks out to me as the most formative experience was the Venture Concepts. These culminations of my work and ideas was something that really helped me organize my thoughts and think about all that I had been working towards. I think that years from now I am going to remember that sometimes you need to just sit down and write out what you have done, are doing and what you are planning to do next. I think it will be a really important skill no matter what I end up doing with my life.

3) I think I have definitely moved closer to an entrepreneurial mindset. I have found myself watching TV and thinking "Wow, what a great marketing strategy!" I have also realized how much work goes into each idea, that people on Shark Tank don't just wing it. It was really cool to watch my business idea come to life and to analyze my trials and tribulations throughout the process. I've found that working on one idea for an entire semester can be fun and interesting, not monotonous. I think that this is a tool I can use in my business endeavors, to not give up on an idea that I know is good.

4) One recommendation I would make to students who are about to take this journey is to make sure that your product is something that relates to something you care about. It is so much easier to work on something that has a message you believe in, even if it may not be the most profitable. Take each assignment seriously and develop your idea, because that is the best way to learn through this class. Really dive into the class, do not do the bare minimum or you are going to find each assignment to be a burden and busy work. If you do your work based on something you care about, it becomes exciting to see your idea grow with each assignment you do.

Venture Concept No. 2

My Business' Name: Sunshine Products :)

Opportunity:

I found an opportunity in making a small change to people’s everyday lives in order to help our Planet and stop the Climate Crisis. The way I have found of filling this opportunity by creating a solar-powered charging phone case. This market consists of two key demographics: those who like to be with the newest trends and those who care about the environment. Those who care about the environment will ideally start buying this case, for its benefits in portable charging and also its use of a renewable energy source. Right now, there are charging cases, but none that are affordable or able to be used by the UV power of the sun. Then, when environmentally conscious people start to use it, people who like to keep up with the trends will start to buy the case as well. The people who genuinely care about the product will be lifetime users, as will those who use it for the portable charging capabilities. This loyalty will be a huge part of the advocating process for the product as well, as each person who uses it for their lifetime will be essentially advertising the product for free. This window of opportunity will be open for as long as people need to charge their phones. This opportunity could revolutionize the phone accessory market. This market could be huge, as most people in the United States, have some type of phone. I would make the case for multiple different models, so all who wanted to purchase one would be able to do so. 

Innovation:

My innovation is a phone case that has solar panels and a charger attached to it. The phone case will be sleek, designable, and similar to any other phone case yet will have a button that exposes the panels. The panels will then absorb the power from the UV rays of the sun and the case will become available for charging purposes. The solar panels that slide out on the back of the case will collect UV rays and convert them into energy. That energy will then be transferred into the attached charging piece and will begin charging your phone. With the click of the "save" button on the side of the case, the energy will then be stored in the case from that point forward. Then whenever you need battery, you can click the charge button, next to the save button, and your phone will begin charging again! Therefore, this case will use a non-diminishing form of electricity to charge the case. The case will be able to be designed, which will make it a perfect fit for anyone who wants one. The perfect design, along with portable charging capabilities, and also an environmentally positive product will be incredible benefits to all who are considering buying the product. For that reason, I want each case to be around $40, which is just $5 more than most phone cases I’ve seen. The customer is paying for a phone case, but also a bit of a clearer conscious and portable charging capabilities. 

Venture Concept:

I think that the portability of charging, design capabilities, and positive environmental impact will be the reasons for customers to switch to this new product. I do not believe that it will be that difficult to get them to switch, as the price difference is not that much from any other average phone case. Also, people like to believe that they are making a difference in the world in the easiest way possible, this case is a step in the right direction. My competitors are those that are going to try and make the same product, or create different types of phone cases that also draw in new customers. I think that my possible weaknesses and vulnerabilities are that the case will most likely have technological kinks at the beginning that will require a lot of research to figure out. This technology will take time to develop and in the meantime competitors may also be working on the same idea, this is my weakness. Packaging will be simple, yet representative of the environment, so maybe a stitching of flowers by a group of less fortunate people that we can pay fair wages. It will also be made out of a biodegradable material, to continue the idea that the point of our company and products is to save the environment. The price point is also a key aspect; I would want to charge close to the average price of a phone case to further the idea that our company does not care as much about profit as it does saving the environment. The customer experience will all be geared towards helping the environment, through the packaging, the price and every other aspect of the brand. To top it off, a percentage of all sales will go to an environmental non-profit of the customers choosing, from a list provided by our company. I would make sure that each of my employees, those creating the product, selling the product, and providing customer service all remain goal-oriented and are kind to each of our customers. I would like the amount of employees to constantly be growing, anyone who wants to make a real difference should be able to find a spot in our company. 

Secret Sauce/Unfair Advantage:

My Secret Sauce is the passion and drive I have for saving the environment. I truly am not making this product for self benefit, I believe the brand and company as a whole’s goal of saving the planet will set me apart. There are brands that have similar goals, but work to make profit and will sacrifice the integrity of their brand to make said profit. For that reason, my Secret Sauce will drive my company’s advantage and will make it hard for others to copy my success. 

What’s Next?

I will continue to create products that create small changes to help individuals do their part in saving the environment. I want to create a line of products that are all small changes to the line of technology, such as solar-powered AirPods cases, a portable charger with USB ports that preserves solar energy, etc. It would be really amazing to see my products change the how people view the ways to save the environmental. 

What’s Next For Me? 

I want to be an Environmental Lawyer in 5 years. With that being said, I think that having a law degree would be an incredible background to further this venture. I could help companies integrate my products into their business ventures, helping them reduce energy costs with the power to preserve solar-energy in their offie products. I could also write the contracts for the companies when working with each other stating that each company involved must use solar-powered products in order to do business with each other.  

Feedback:

I received feedback in relation to my Innovation section. I was asked to go into more detail about how the case itself would work and the charging capabilities. Therefore, I kept everything I had and added additional sentences and information about how the case will charge the phone and the different charging options. I think this makes my venture concept more clear as to how to product actually works, which is important for my customers. 

 

Exit Strategy

1) My exit strategy would be to lead and work for as long as possible. After many decades I would retire and pass on the majority of my duties to an executive member who I believe truly cares, while still being able to remain involved when I choose to do so.

2)  My business is more than just a compilation of products; it is an ideology that hopefully causes a shift in the daily lives of others in order to protect our planet.  For that reason, I think that selling my venture would feel like selling a part of my soul. I think I would need to be involved until my dying days.

3) I think that my exit strategy has influenced my entire decision-making process. I wanted to tackle an opportunity that I felt was important and had a long-term solution. My original product is just one piece of a large puzzle that I would love for my company to help with as much as possible. I want my company to keep producing products and positivity until the Climate Crisis is a thing of the past. I think that there are many people who would get on board with my products and the ideas behind them and would eventually join the company.

Reading Reflection No. 3

Book: The Art of Social Media: Power Tips by Power Users by Guy Kawasaki

General Theme: The general theme of this book is to explain how social media can be a company's or product's greatest asset or fatal flaw. The book touches on how social media is an integral part of today's society, meaning that it is time for businesses and companies to adapt or else they will be left in the dust. For that reason, Kawasaki provides tips, dos and don'ts, on the world of social media.

How This Book Connects and Enhances ENT3003: This book provides clarity and insight into how technology is just as important in a company's campaign as the actual product. Without positive online feedback and marketing, it is nearly impossible for a product or company to rise to the top of the consumer's wish list, as it is not the most prominent object in their face. For that reason, in the creation of my product and business, I would spend a large amount of time focusing on the social media aspect of marketing.

Exercise I Would Create: I would have students come up with 5 Tweets that they would use to promote their product. Because they are Tweets, they would have to be under 280 characters each. I think this would be a really great way to get students thinking about how to be witty, yet professional on a social media platform.

My Aha Moment: My Aha Moment was when I realized just how much of an advantage I have being born in a generation that was there for the birth of social media, and am completely proficient in it. I think that being my age gives me a huge edge in the marketing market, I have been watching social media form in front of my eyes and can use it to my advantage in my business endeavors.

Celebrating Failure

1. A time I failed this semester was on my first exam in one of my Economics classes. I studied for hours on end for over two weeks. I went to every lecture, redid every assignment multiple times and even rewrote my notes so that they would stick better in my head. I did not get an actual F, but I did not feel as though my grade was equivalent to the amount of work I put in; to me, this was a failure.
2. Through this failure, I knew I needed to change something in order to not make the same mistakes as last time. I went to my professor and asked me what would be the best method. He recommended reading the textbook pages on the “harder” topics, or the material that took me a little longer to understand. After doing this, I was able to get an A on the next exam by dedicating the same amount of time studying, just in a more efficient way. I learned that switching up the presentation of information, such as reading the textbook’s language, is a useful way to have the information explained in a different way. Since then, I have always read the textbook of the information we go over in lecture the same day. 
3. Failure is a really hard thing to grasp, especially at first. Receiving the grade I did on the first exam, after studying for so long, felt like a slap in the face. Yet, the failure I experienced just made me want to do better. I felt as though I had something to prove. This class has taught me that the thought process has failure built in. I have learned that failure is such an important part of the path to success. Through this class I have also found that failure gives me that edge to do better in the next trial. I think I am definitely more likely to take a risk now than I was a few months ago.

What's Next?

Existing Market:

1. As stated in my Venture Concept, “I will continue to create products that create small changes to help individuals do their part in saving the environment. I want to create a line of products that are all small changes to the line of technology, such as solar-powered AirPods cases, a portable charger with USB ports that preserves solar energy, etc. It would be really amazing to see my products change the how people view the ways to save the environmental.”

2. My research for this product has taught me a great deal about what could be a potential missing link. I think something we should be doing that we aren’t planning to do is having the appropriate people promoting the product. We also want to be sure to have a strong online presence. 

3. I think that my venture should begin by placing the products in phone case kiosk and phone provider stores. By doing so, people who are already looking for a phone case will be exposed to my option in the moment that they are searching for exactly that. 

From there, we should also put our product online. A great way to gain exposure at a lower cost is to pay for advertising on social media. Therefore, the social media platforms will do the hard work of finding people in our market and promote our product to them. 

Lastly, we will send celebrities, who already promote environment awareness, the phone cases as a gift. The only term is if they enjoy the product and believe in our cause, that they promote it on social media. The combination of these three outlets of marketing will create a great strategy for our products. 

Next Market:

1. I think a market we could target is children. The phone case is going to be targeted towards adults with cellular devices, not children. We are missing the market of children.  

2.  I think a way to tap into the market would be to create a gaming device of some sort that is solar-powered. I know this is a stretch from my original product, but I do not want to encourage children to get phones just to promote my product. I would love to create an environmentally-friendly, educational gaming device for them instead. 

3. Interviews are suspended and I have not done research yet on this product/aspect of the market. I do think that children would be open to a new gaming device though, as they are always looking for new ways to be entertained. 

4. I think this new market would be an amazing transition for our line of products. It would be truly amazing if we could get children on board with being environmentally-friendly at such a young age. This could eventually lead to them making environmentally-conscious product decisions for the rest of their lives. 

I find it surprising that there is not already a product like this for children. It would probably end up being less expensive than most gaming devices and would keep kids entertained for hours, even when outside. 

Venture Concept No. 1

My Business' Name: Sunshine Products :)

Opportunity:

I found an opportunity in making a small change to people’s everyday lives in order to help our Planet and stop the Climate Crisis. The way I have found of filling this opportunity by creating a solar-powered charging phone case. This market consists of two key demographics: those who like to be with the newest trends and those who care about the environment. Those who care about the environment will ideally start buying this case, for its benefits in portable charging and also its use of a renewable energy source. Right now, there are charging cases, but none that are affordable or able to be used by the UV power of the sun. Then, when environmentally conscious people start to use it, people who like to keep up with the trends will start to buy the case as well. The people who genuinely care about the product will be lifetime users, as will those who use it for the portable charging capabilities. This loyalty will be a huge part of the advocating process for the product as well, as each person who uses it for their lifetime will be essentially advertising the product for free. This window of opportunity will be open for as long as people need to charge their phones. This opportunity could revolutionize the phone accessory market. This market could be huge, as most people in the United States, have some type of phone. I would make the case for multiple different models, so all who wanted to purchase one would be able to do so. 

Innovation:

My innovation is a phone case that has solar panels and a charger attached to it. The phone case will be sleek, designable, and similar to any other phone case yet will have a button that exposes the panels. The panels will then absorb the power from the UV rays of the sun and the case will become available for charging purposes. Therefore, this case will use a non-diminishing form of electricity to charge the case. The case will be able to be designed, which will make it a perfect fit for anyone who wants one. The perfect design, along with portable charging capabilities, and also an environmentally positive product will be incredible benefits to all who are considering buying the product. For that reason, I want each case to be around $40, which is just $5 more than most phone cases I’ve seen. The customer is paying for a phone case, but also a bit of a clearer conscious and portable charging capabilities. 

Venture Concept:

I think that the portability of charging, design capabilities, and positive environmental impact will be the reasons for customers to switch to this new product. I do not believe that it will be that difficult to get them to switch, as the price difference is not that much from any other average phone case. Also, people like to believe that they are making a difference in the world in the easiest way possible, this case is a step in the right direction. My competitors are those that are going to try and make the same product, or create different types of phone cases that also draw in new customers. I think that my possible weaknesses and vulnerabilities are that the case will most likely have technological kinks at the beginning that will require a lot of research to figure out. This technology will take time to develop and in the meantime competitors may also be working on the same idea, this is my weakness. Packaging will be simple, yet representative of the environment, so maybe a stitching of flowers by a group of less fortunate people that we can pay fair wages. It will also be made out of a biodegradable material, to continue the idea that the point of our company and products is to save the environment. The price point is also a key aspect; I would want to charge close to the average price of a phone case to further the idea that our company does not care as much about profit as it does saving the environment. The customer experience will all be geared towards helping the environment, through the packaging, the price and every other aspect of the brand. To top it off, a percentage of all sales will go to an environmental non-profit of the customers choosing, from a list provided by our company. I would make sure that each of my employees, those creating the product, selling the product, and providing customer service all remain goal-oriented and are kind to each of our customers. I would like the amount of employees to constantly be growing, anyone who wants to make a real difference should be able to find a spot in our company. 

Secret Sauce/Unfair Advantage:

My Secret Sauce is the passion and drive I have for saving the environment. I truly am not making this product for self benefit, I believe the brand and company as a whole’s goal of saving the planet will set me apart. There are brands that have similar goals, but work to make profit and will sacrifice the integrity of their brand to make said profit. For that reason, my Secret Sauce will drive my company’s advantage and will make it hard for others to copy my success. 

What’s Next?

I will continue to create products that create small changes to help individuals do their part in saving the environment. I want to create a line of products that are all small changes to the line of technology, such as solar-powered AirPods cases, a portable charger with USB ports that preserves solar energy, etc. It would be really amazing to see my products change the how people view the ways to save the environmental. 

What’s Next For Me? 

I want to be an Environmental Lawyer in 5 years. With that being said, I think that having a law degree would be an incredible background to further this venture. I could help companies integrate my products into their business ventures, helping them reduce energy costs with the power to preserve solar-energy in their offie products. I could also write the contracts for the companies when working with each other stating that each company involved must use solar-powered products in order to do business with each other.  

My Venture's Unfair Advantage

1. Passion

• Valuable: Passion is valuable because it brings a new level of drive to the project and meaning to the product. 
• Rare: This is rare because not everyone has something that they can call their passion. People often have things they care about, but not enough to make change towards it. 
• Inimitable: This is not inimitable because you cannot force someone to care about something to the point of passion.
• Non-substitutable: This quality is non-substitutable because there is nothing that will drive a team like a common goal that they all believe in. 

2. Insight into the Desired Demographic

• Valuable: This is valuable when it comes to selling and creating a product. Being a part of the targeted demographic makes it easier to know what the consumers would want from the product. 
• Rare: It is rare that I am part of the desired demographic because it only makes up a certain percentage of the population. 
• Inimitable: It is inimitable because people don’t know the exact thought process of teenage environmentalist unless they are one. 
• Non-substitutable:  This is not substitutable because the insight into the demographic through a person in that demographic is only available from a select number of people and cannot be replicated. 

3. Ability to Network

• Valuable: This is valuable in expanding our reach for the product.
• Rare: It is rare to have a large social network, such as through my sorority, and still be able to expand it from current social media platforms.
• Inimitable: It is inimitable because the connections I have made have been on my own time, as an executive member, with a specific group of driven and intelligent women. 
• Non-substitutable: It is non-substitutable because the specific group of women I work with are a special group with diverse talents and knowledge.

4. Capital and Funding 

• Valuable: It is extremely valuable that Florida, and more specifically the University of Florida, are always looking for ways to protect the environment. 
• Rare: It is rare that Florida is such an environmentally conscious state, with places like Miami and the Everglades that are often negatively affected by disregard to the environment. 
• Inimitable: It is inimitable to have people care about the environment due to the place they grew up. People in Florida care and are often willing to put forward money to protect the environment because they grew up on the beach, near the Everglades, among numerous other natural wonders. 
• Non-substitutable: It is non-substitutable to have connections to people who care and are actively looking to help protect the Earth and environment. You cannot force this and it is an essential part to building a foundation. 

5. Drive

• Valuable: It is valuable to have drive because it will be the reason things actually get done even when things are tough.
• Rare: It is rare to find people who will work really hard at whatever they are doing.
• Inimitable: It is inimitable because you cannot teach someone to be hardworking, they have to want to do it on their own. 
• Non-substitutable: It is non-substitutable because when things get hard, you need people with drive to keep on carrying on to meet the goals.

6. Background in Economics

• Valuable: I believe this is valuable because I already have a foundation for understanding how businesses work in the market.
• Rare: This is rare because proportionally very few people are economics majors.
• Inimitable: This is inimitable because if you do not know economics, you can’t really fake it. 
• Non-substitutable: This is non-substitutable because it is a huge asset and there’s not another form of knowledge that gives you the same benefits. 

7. Background in Sustainability 

• Valuable: This is valuable because I actually know the difference the product is going to make and, to a degree, how it works.
• Rare: This is rare because few people study sustainability to this degree.
• Inimitable: This is inimitable because if you do not know about sustainability, you can’t really fake it. 
• Non-substitutable: This is non-substitutable because it is a huge asset and there’s not another form of knowledge that gives the same benefits.

8. Accessibility

• Valuable: This is valuable because people are more likely to buy things if they can easily attain them.
• Rare: This is rare because some products are just online, the phone case will be sold in phone stores and online. 
• Inimitable: This is inimitable because my phone case itself is inimitable and only certain items are sold in the places I will place my product. 
• Non-substitutable: This is non-substitutable because people who are buying new phones, or accessories, will be able to see my product every time they do. 

9. Good Speaking Abilities

• Valuable: This is valuable when speaking to investors or potential buyers. 
• Rare:  This is rare because often people are nervous or uncomfortable when speaking to people, but I am not. 
• Inimitable: This is inimitable because you can learn how to be better at public speaking, but you can’t learn people skills and projecting a comfortable feeling.
• Non-substitutable: This is non-substitutable because having a warm and friendly, yet knowledgable spokesperson is not something we can afford to not use. 

10. Like-Minded Team of Workers 

• Valuable: This is valuable because people who actually believe in what they are doing tend to do it well.
• Rare: This is rare because it is hard to find a group of people who share a common bond through a collective idea. 
• Inimitable: This is inimitable because you cannot make people feel united through a common goal, they have to actually believe in it. 
• Non-substitutable: This is non-substitutable because people who believe in what they are doing tend to work hard at it and do it well. 

Top Resource:

To me, passion is my top resource. I believe that without passion, nothing would be accomplished or at least not in a way that is true to the nature of the project. While creating this product, I want to create an atmosphere that is pro-environment and pro-kindness in every aspect of the business. 

Elevator Pitch No. 3

Link to pitch: https://www.youtube.com/watch?v=ul7yXR9T57M&feature=youtu.be

Reflection: I mainly received positive feedback, but I did receive one piece of constructive criticism. The piece of criticism I received was to take out the introductory part of my elevator pitch. I did this and was able to add in a part of my pitch that included that the phone case will be affordable. I do think that this part of my pitch is a much better use of the time, since I wanted to keep it under 90 seconds. I basically have my pitch memorized at this point and have become much more comfortable in front of the camera. Because of these two details, and my ability to be more passionate and lively, because my pitch is memorized, I think my pitch is much better. I also think that this was my best outfit, making this pitch the best by far. 

Reading Reflection No. 2

The book I chose was Cognitive Surplus by Clay Shirky.

1) General Theme

The general theme of this book was that the time we are able to do what we want, leisure time, can be dedicated to many different things. Recently, there has been a larger potential for this time to be considered more “productive” and breeds creativity due to interactive online media that connects us all globally. 

2) How this book connects with and enhances ENT 3003

In my opinion, this book connects with ENT 3003 by promoting the idea of self-interest driven productivity and creativity. This class has expanded my understanding of what I find to be interesting and important, making the work revolving around those topics easier to complete and ultimately making me want to dedicate more time to it. Similarly, the book promotes the idea that free time spent on doing something productive, yet still about something you want to learn or share about, is still considered leisure. 

3) Exercise I would create for this class

I would create an exercise that is a powerpoint, separate from our product/idea, that is just about a topic you are passionate about. The student would record their presentation along with submitting the actual presentation. I think this would allow students to put in productive and creative work into a topic they are already passionate about, yet haven’t been given the opportunity to research for a class because it is considered a “leisure” topic. Whether it is that Hairspray is the best movie of all time or that ghosts are real or their new theory for astrophysics, I think it is important for students to be able to present on something they are passionate about even if it doesn’t seem “productive.” 

4) My “Aha” Moment

The moment that made me really think about my life was when Shirky outlines the other projects that could be undertaken in just a small percentage of the time people dedicate to watching television. It gave me a bit of a sinking feeling, the feeling that I could be doing projects that make me happy and productive. I actually watched videos learning how to paint and draw after reading this book, something I have always wanted to do but have never dedicated time to before. 

Growing My Social Capital

Domain Expert:

1. Financial Consultant- This contact is an expert in studying the market and knows a lot about which companies/ideas work and which don’t in order to help his clients. He’s based in Charolette, North Carolina. 

2. Domain Expert. This contact knows a great deal about stocks, investments, and other information that was valuable about the market. 

3. This contact is a friend of my older brother and I contacted him by FaceTime after my brother sent me his number. 

4. He talked to me a great deal about how to present the product. He suggested having a line of products, because people are more likely to buy and invest in a company/product that seems established. He was a great resource because he is only a few years older than I am so he spoke in a way that was easy for me to understand. He did me the favor of putting in the time and effort to talk to me and the return expectation is a continued friendship with my brother and myself.

5. Including this person in my network is a great way to enhance my ability to exploit an opportunity. He knows so much about the market and companies and can even help me handle my personal finances. 

Market Expert: 

1. This contact is an Environmental Science Researcher/Graduate Student at Duke University. 

2. Market Expert: This contact knows so much about the field of renewable energy and has spent the past couple of years research the best methods for people to switch to renewable energy. 

3. This contact is a friend of my older brother and I also contacted her by FaceTime after my brother sent me her number. 

4. I found this contact extremely helpful and interesting. This was an amazing conversation because I got to talk to someone who cares about the same things as me AND is so knowledgeable about them. She talked to me about how this is a great idea, and how she would definitely buy one. She said if it really does happen she could help me with the actual design of the phone and wiring. So cool! She did me the favor of putting in the time and effort to talk to me and the return expectation is a continued friendship with my brother and myself.

5. Including this person in my network is a great way to enhance my ability to exploit an opportunity and I got to ask really cool questions. She knows so much about renewable energy and the market behind it, she was a huge help.

Supplier

1, Phone Case Salesman- This is the manager at a phone repair and case store in Boca Raton, Florida.

2. Industry Supplier: This contact knows what types of phoneeases sell and which demographics buy which cases.

3. This contact is a salesman in the plaza closest to my house. I called the store and asked to speak to the manager.

4. I shared my idea with the manager and he said if we could get it down to a reasonable price, he would consider selling it in his store. He also said if it came in different designs, such as solid colors, glitter, and some with pictures on them, he thinks all different kinds of people would buy it. He did me a favor, potentially with the intent of me to continue being a customer, but probably was just trying to be kind. 

5. Including this person in my network allows me to get in contact with a potential distributor. It was really insightful in helping me plan the selling of my phone case.

Reflection: 

This exercise put me in contact with some really cool contacts. By asking my brother, I got two contacts already, which was awesome. I will definitely be using these contacts in the future in my research and/or other ventures. I was really thankful that each of these people were willing to talk to me and answer my questions. It is nice to think that people are willing to do that, especially with the current state of the world. 

Idea Napkin No. 2

Idea Napkin No. 1

1. Who I Am- My name is Nicole Kone and I am a sophomore at the University of Florida. I am an Economics and Sustainability Studies double major. I believe my strengths to be my charisma and my sense of humor. I usually can make people laugh quite easily, which makes people tend to feel as though they connect with me early on. My aspirations are to help save the world, become an environmental lawyer, and make a difference in the fight against climate change. My aspirations and my expertise increase my human capital, my dream occupation is related to my product, which is really cool! I see the solar powered phone charging case playing a role in my life by being a step in the right direction of making changes that will help the environment. 

2. What I Am Offering To My Customers- My product will satisfy the unmet need of an easy transition into renewable energy in everyday life. My expertise and passion are also being offered to help convince my customers to care more about the environment! The case will be affordable and customizable, making it an appealing product on its own. I am providing customers a phone case they will already want, that also helps save the world. 

3. Who I’m Offering To- My customers will be people who have phones, want a phone case, and especially those who want to help the environment. While I think that environmentalists and people already make a conscious effort will already buy this case, the case’s customizability and affordability will be a huge draw for customers who are just in the market for a new case. 

4. Why They Care- The truth is, for my product, customers do not need to care about the environment. Those who care about protecting their phone, or having a portable charger will be on board to buy my product by themselves. The charging capabilities and design of the case in itself will encourage people to spend their money on the case. The added plus is helping the environment, which may also be the draw for other people. 

5. My Core Competencies- What sets me apart from everyone else is my background in both economics and sustainability. For that reason, my knowledge and planning for my product is specifically geared to help the environment AND generate income. 

I truly believe all of these elements fit well together. With my desire to help save the world, the amount of potential customers, my unique product, and my unique background all fit together in a way that makes me believe in my product and pitch. I believe that no part of my business concept is weak because I truly do not believe that there are people actively working against the environment. 

Feedback Reflection:

My comments were all positive, so I did not change much about my idea napkin.My revisions were based around the comments that were all revolving around my major, expertise, and aspirations. Therefore, I changed a few things in part 1 and 2 of the idea napkin. I really appreciated all of the feedback. Thanks to everyone who commented!

Customer Avatar

This is Jenny, a senior Sustainability Studies major at the University of Florida. She is currently deciding between a job at an environmental consulting firm, and working for a nonprofit to save the rainforests. Her favorite color is orange and her favorite hobby is to watch the sun rise and set at Paynes Prairie. She manages a 4.0 GPA while being involved in about a dozen clubs on campus and keeping up with her busy social life. She drives a white Prius and loves to blast Taylor Swift and Justin Bieber while carpooling with her friends. Since her parents are both strong advocates for the environment, she has grown up loving our planet and working to protect it; it is a key part of who seh is as a person. Also, Jenny heavily advocates for any political candidate who makes environmental issues a leading part of their platform; she is even considering running for office one day. Jenny likes to dress cute for her daily life, especially when she has class, but also loves to rep the organizations she's apart of. She is always informed with what is going on, but never forces news on anyone that doesn't want to hear it. She is the perfect amount of passionate, not overbearing but makes you believe in what she's doing.

Jenny would identify herself as a "tree hugger" but others often think of her as a "cool" girl.

I feel as though I see a lot of myself in the avatar I created. I am passionate, definitely a tree hugger, and Taylor Swift's music is my guilty pleasure. I do believe that I can be pushy when it comes to the things I believe in, unlike Jenny. The reason I picked the product that I did, a solar-powered phone case, is because I truly believe it is something I would use and advocate for. For that reason, it makes sense that the person I envision using my product is similar to me in most ways.

Elevator Pitch No. 2

My Elevator Pitch No. 2: https://youtu.be/5SOheemddEM

While all of my comments were positive, I critiqued my own elevator pitch. I didn’t like my previous hook, as it did not truly capture the audience’s attention. I also amped up my energy level to make myself seem even more passionate and excited about my proposal. Lastly, I removed all of the larger vocabulary to make my proposal feel more personable and less preachy. I really feel as though these small changes made my elevator pitch infinitely better. 

My Secret Sauce

1) Describe five ways in which you think you have human capital that is truly unique.

- Humor. I am easily the funniest person I know. I know this sounds like I’m being cocky, but I even won the Class Clown superlative at my high school. I love to make light in stressful situations and make people smile and laugh.

-Approachability. I am a 5’2” and very petite with a smile on my face at all times. My bubbly personality always makes me seem easy to talk to, even when I don’t necessarily want to talk to anyone.

- Communication. I believe I am an excellent communicator. I work very hard to be clear and descriptive when I explain things that I care about.

- Leadership. I am someone who stands for the things I believe it and rarely follows other around. I like to do things my own way yet know how to compromise when I have to.

- Hard working. I always do the things that I have to do quickly, usually beforehand and effectively. I love hard work and have always gotten bored when things get too easy. 

Interviews

1. My boyfriend: https://soundcloud.com/nikkikone/timmy-m4a My boyfriend says that I am very pragmatic and can mitigate problems in an effective way. We have been dating for over a year and a half and he has seen my ability to deal with hard situations in a way that makes things seem easier and less serious. 

2. My mom: https://soundcloud.com/nikkikone/mom-m4a My mom said that I am a hard worker and I always find a way to get things done while still smiling. I believe this to be true about myself.

3. Sara (my friend): https://soundcloud.com/nikkikone/sara-m4a My friend Sara says that I know a lot of information, yet never make people feel bad about not knowing things when I explain them. I believe this has to do with my communication skills and approachability.

4. My brother: https://soundcloud.com/nikkikone/zack-m4a My brother says I can find the humor in any situation and I always keep the room light. I think this has to do with my sense of humor and positive attitude. 

5. My little and bestie: https://soundcloud.com/nikkikone/alex-m4a My little says that I know information about many different things and I have really specific ways of speaking and mannerisms. I think this comes from my leadership abilities and my unwillingness to change parts of myself for others. 

Reflecting on the differences:

I think there are many similarities and differences between what I and others anticipated as my “secret sauce.” My friends seemed impressed by my knowledge of random things, which is something I didn’t mention. I think the reason for  this discrepancy is that the knowledge I have is just the things that I know, but to them it is useful help that is presented in a friendly and nice way. Many of the things that people said were the same as what I said, which is honestly pretty cool. I really enjoyed this assignment and being validated in the characteristics I value in myself. 

Figuring Out Buyer Behavior No. 2

Each of my interviews were college sophomores of both genders.

The first student I interviewed was a male sophomore who I sat next to on the bus to my 9:35 class. I asked him how he feels about the environment and he told me he was actually a sustainability studies major. I explained my idea to him and he said that he would definitely be interested in purchasing it if it came to be. He said if I could make it stylish and affordable that would be the best way to get others, who may not care as much about the environment to make the purchase as well.

The second person I interviewed was a male in my class that I do not normally sit next to. He essentially said that if the case was “cool” and not “really expensive” he would be interested in buying it, but wouldn’t necessarily give up the case he has now. I understand this but I think that once the case people already have breaks, they would be likely to buy my product as a replacement. Who wouldn’t want a portable charger attached to their case?

My third interview was a female student who I met at a sorority event. I asked her what the most important part of buying something new is. She said she thinks about the convenience and style it adds to her daily life. For this reason, I think that she would be an ideal candidate for a stylish, portable charging case.

Through these interviews, I learned that as long as my product is as cute and affordable as I envisioned it to be, it will be a great success amongst students. I also learned that students place much more of an emphasis on their shopping wants and needs than I had previously expected, meaning that my product will most likely have great sales in this demographic. 

Figuring Out Buyer Behavior No. 1

1. Segment: Female college students

2. Interviews: 20 year old female student, 19 year old female student, and 21 year old female student

3. Need Awareness: All three of my interviews yielded very similar responses, which makes sense considering the interviewees were all from the same segment. Each of the three women I interviewed stated that they do acknowledge an unmet need for an easy transition to a more eco-friendly everyday lifestyle. Two of the women felt that the need to make switches to renewable resources and energy was most prevalent in their lives when the topic of climate change was brought up in the news, social media, or their daily conversations. The other woman stated that she constantly is searching for ways to produce less waste and reduce her energy use. I believe their needs are so similar because they all have been raised in a generation that cares about the environment and realizes the pressing need of the climate crisis and planet protection. 

4. Information Search- I questioned the women I interviewed what they first did when they became aware of their need. I asked them where they search for information. The 20 year old woman said she often looked on social media, often Twitter, to find more information about the most recent developments in the shift towards an eco-friendly lifestyle. The two other women told me they do not often search through social media, but instead go online and search things such as “small changes to help the environment” and “how to use less plastic.” Two of the women had already ordered reusable straws and/or bags for shopping. All of the women said that their friends usually share information about how they make their lives more sustainable as it happens, usually in a group chat with an update about buying a metal straw or about the newest Tesla that has come out. 

5. I learned in my interviews that people in this segment do want to fill that unmet need. They want to make small changes that will help the world, but they want it to be put in front of them, so that they can do less work. 

6. This segment definitely has need awareness, but it is not constantly on their minds. Each of the women I interviewed agreed that this was an unmet need in their daily lives. In terms of information search, their searches could be deeper but they definitely do dedicate some time to gaining information. 

Idea Napkin No. 1

1. Who I Am- My name is Nicole Kone and I am a sophomore at the University of Florida. I am an Economics and Sustainability Studies double major. I believe my strengths to be my charisma and my sense of humor. I usually can make people laugh quite easily, which makes people tend to feel as though they connect with me early on. My aspirations are to help save the world, become an environmental lawyer, and make a difference in the fight against climate change. I see the solar powered phone charging case playing a role in my life by being a step in the right direction of making changes that will help the environment. 

2. What I Am Offering To My Customers- My product will satisfy the unmet need of an easy transition into renewable energy in everyday life. The case will be affordable and customizable, making it an appealing product on its own. I am providing customers a phone case they will already want, that also helps save the world. 

3. Who I’m Offering To- My customers will be people who have phones, want a phone case, and especially those who want to help the environment. While I think that environmentalists and people already make a conscious effort will already buy this case, the case’s customizability and affordability will be a huge draw for customers who are just in the market for a new case. 

4. Why They Care- The truth is, for my product, customers do not need to care about the environment. Those who care about protecting their phone, or having a portable charger will be on board to buy my product by themselves. The charging capabilities and design of the case in itself will encourage people to spend their money on the case. The added plus is helping the environment, which may also be the draw for other people. 

5. My Core Competencies- What sets me apart from everyone else is my background in both economics and sustainability. For that reason, my knowledge and planning for my product is specifically geared to help the environment AND generate income. 

I truly believe all of these elements fit well together. With my desire to help save the world, the amount of potential customers, my unique product, and my unique background all fit together in a way that makes me believe in my product and pitch. I believe that no part of my business concept is weak because I truly do not believe that there are people actively working against the environment. 

Elevator Pitch No.1

or watch my video here: https://youtu.be/yLUzhH3hH18

Testing the Hypothesis, Part 2

Who: Through my interviews, I became more aware of people who do not fall within my boundary. I spoke with a 52 year old male who felt that a solar power phone case  charger would not benefit him. He felt that his time spent inside an office building, with few windows, would not benefit from using the charger. He said it would be much easier for him to just plug his phone into the wall, as he also doesn’t pay the electric bill. Also, those without cell phones, such as those who are too young are can’t afford them, will not benefit from this opportunity. 

What: This need is important and pressing, as our shift towards renewable energy could help save the climate crisis. Not everyone may feel as though this opportunity is important or urgent, but it’s benefits will be reaped by the world. 

Why: The needs of those who fall within the boundary are not too different from those who fall outside of it. The people outside of the boundary may feel that solar power and renewable energy are not effective transitions for their lives. Although, their want to save the planet may be the same. 

Inside the boundary

Who is in: All people who feel they can make the switch to solar charging without making their lives harder.

What the need is: To provide an easy transition into solar and renewable energy in everyday life.

Why the need exists: Because we need to try and save the planet by making changes wherever we can. This opportunity allows us to do so by providing an easy way to use solar energy. 

Outside the boundary

Who is not in: Anyone who feels content with the state of our climate crisis, does not have a phone or frequent access to sunlight. 

What the need is not: This phone charger will not repair the damage done to the planet or save us from climate change.

Alternative explanations: This phone charger would be helpful for many people and has positive benefits, but would be a transition for many people’s daily lives. 

Solving the Problem

The opportunity I discussed in my previous post is about the unmet need of providing people with a way to charge their phones with a renewable source that is convenient and not that expensive. Preserving the environment and saving the world has become an increasing campaign around the world. People are constantly looking for ways to lead more sustainable lives.  There are also people who do not have access to electrical outlets during the day, or at all times. These problems can be solved by using the Sun, a resource that cannot be depleted, outside or anywhere with sunlight. If this case would convince one person to become more sustainable or help one person it would be successful.

Through this phone case, the environment will be more protected and people will be able to charge their phones more easily. The point of the case is to be a sleek and cheap way to lead a more sustainable lifestyle. I want it to look and feel similar to another battery charging case, which may be difficult to achieve. The case will have a part that can be folded so that the solar panels are exposed when the phone needs to be charged. The chord will also be tucked in under another fold of the case, or there could be an attached charging pad. There may be a case with solar charging, but it is not affordable, sleek or popularized. I really believe this case could change the way we view nonrenewable electricity in our everyday lives.  

Testing the Hypothesis, Part 1

!. Opportunity: A cheap and accessible phone case with solar panels and a phone charging cord. 

2. 

            a. The who: Everyone with a phone

b. The what: They are unable to charge their phones in a way that utilizes renewable resources. 

c. The why: There is currently not an affordable or easy way to charge through renewable resources.  

3. 

            a. Testing the who: Everyone has the need to make the transition into renewable resource use to help save our planet. Charging a phone is something most people do everyday, many times a day. 

            b. Testing the what: The world needs to move in the general direction of sustainability and renewable resources. The charger case is an easy transition to this new approach to charging. The charger case needs to be lightweight, durable and the same price as other charging devices. 

            c. Testing the why: People who feel strongly about sustainability will finally have a long-lasting and less expensive way of reducing a part of their daily carbon footprint. People who cannot afford or want to reduce their electrical use can have a means of charging their phone in a marginally free way. Also, people can charge their phones when travelling or adventuring outside, without having to halt their fun. 

4.

Interview

a.     21 year old female student

b.     Middle-aged mother of 3 children

c.     19 year old female student

d.     19 year old male student

e.     16 year old female student

1. Do you care about the environment?

a. Yes

b. Of course

c. Yes

d. Yes

e. Kinda

2. Would you change something small in your daily life to help the environment?

a. Yes, if it was actually something small.

b. Yes, I’ve been trying to switch to more recyclable materials!

c. Depends what it is but probably.

d. Yes, for sure.

e. Maybe depends what it is.

  

3. Would you consider buying a phone case with solar panels in order to charge your phone on the go and with a renewable resource?

a. If it wasn’t really ugly or heavy, yeah.

b. Yes! I think that would do really well on Amazon or for Apple.

c. Yes. For sure, that’s really convenient.

d. Do they have that? Probably if it wasn’t super expensive.

e. If it was slim, probably.

4. Do you think others would buy that product, even if they don’t care about the environment? Would you be willing to tell others about it?

a. Probably, if it was stylish enough. I would definitely tell others about it. 

b. Yes to both. My friends would buy them and I would tell them about it.

c. Yes, others would buy it because you don’t need to plug in your phone to charge it. I would tell others about it, too.

d. Maybe, if it isn’t too heavy. If it worked and was cheap I would tell others about it.

e. I think others would buy it if it wasn’t really expensive. Yes, I would tell other people about it. 

According to my interview, the design and price are huge factors in the success of the opportunity. From this information, I would need to make a really sleek design that would probably still fit in a purse or pocket and look stylish. I would spend money and probably hire people in order to create the design so that it can be enticing in order to originally get people to buy the case. I believe the case has potential and would be a huge step forward in the sustainability movement.